AMAZON

Positive Reviews, Yes! Negative Reviews ... Sometimes

by Uriel Wittenberg (uw@urielw.com)

 


The pioneering online bookstore has long featured customer reviews. The downside of this popular feature for Amazon, of course, is that sometimes a review is negative. And that could occasionally prevent a sale. Clearly they can’t openly ban reviews just because they’re unfavorable -- they’d be derided as online book burners. What’s a company to do?

 

Just about every book has an author. That author is generally a human being, with aspirations, feelings, emotions. As such, he or she is entitled to some respect.

Bingo! A negative review is an unacceptable personal attack on the author.

Here’s a review I submitted which Amazon squelched (in April, 2000) on these grounds:

Mastering Regular Expressions

by Jeffrey E. F. Friedl

An O’Reilly Book

(Dec. 1998 Printing)

(http://www.amazon.com/exec/obidos/ASIN/1565922573/qid=955039952/sr=1-1/103-0789711-6551003)

Appallingly Chatty and Unprofessional Style

The author’s unamusing cuteness is a constant distraction. In the single brief section explaining NFA vs. DFA regex engines, for example, we are treated to:

“We (humans with advanced neural nets between our ears) can see that if we’re matching ‘tonight,’ the third alternative is the one .... Despite their brainy origins, a regex-directed engine can’t come to that conclusion ....”

“What this really means may seem vague now, but it will all be spelled out just after the mysteries of life are revealed (in just two pages).”

“(You know, if I could find a way to include ‘It’s not over until the fat lady sings,’ in this paragraph, I would.)”

With phrases like this throughout the text (and even in the table of contents -- one section is entitled, “A Really Crummy Analogy”), one wonders how O’Reilly editors could possibly have OK’ed this immaturity.

The few uses I made of the index suggest many omissions and errors. “\A” for example cites only page 236 (Dec. 1998 printing), although no hint is offered there of its definition. “\c”, for another example, is nowhere to be found. (It is incompletely explained in the text at p. 241.)

The index also reflects indifference to the reader’s time and productivity. A high proportion of entries force a second lookup (“see ...”) by not providing any page numbers themselves.

I found the discussion of subtleties involving matching with the “\G” Multi-Match Anchor clever and informative. The author probably knows his stuff and has things to say. Much of the guilt for the book’s overwhelming defects can be laid at the door of the editors at O’Reilly.

 

It’s only fair to add that the other reviews I’ve submitted, including some negative ones, have been posted by Amazon at its site.

[UPDATE: After I questioned their policy, I was informed by Amazon that they planned to post the review after excising the “remarks about the author that violated our guidelines.”]

[FURTHER UPDATE: Amazon did, in the name of preventing “personal attacks on authors,” initially post a mangled version of my review at their site. But when I checked some weeks later, I found that without saying a word to me, and despite having insisted that the review was barred by their policies, they had silently posted the original version I submitted, unmodified.]

 


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